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Colour explained: everything you need to know about white paint

19 February 2025· Lick
 Colour explained: everything you need to know about white paint

The ultimate neutral, white is one of those colours that goes with everything. At Lick, we have a total of ten white paints making up our edit, each with their own unique character, warmth and style. Here’s how to get clued up on your undertones, learn what white best suits a north, east, south and west-facing room, and how to find your dream white for your space.

Let's talk undertones

Undertones are what will change up the temperature of a colour. At Lick, we use five for our whites, and you can expect them to do a little something like this to your room: 

  • Grey: in the paint industry adding grey is actually called adding a tone, so you can imagine the impact that it has on every colour. This undertone is going to make your room feel a bit more contemporary and a bit crisper (depending on how much you add);
  • Yellow: get ready, things are about to get warm and cosy
  • Blue: this will add some coolness and freshness
  • Lilac: warmer than blue and cooler than green, lilac adds a lovely feminine touch
  • Green: natural and soothing, green will add some warmth without it being too creamy

Colour compatibility and room direction

Here's what white paint we recommend for rooms with different directions...

North-facing rooms: warm and yellow white paint

North-facing rooms: northern light is the coolest of the lot. It casts a blue hue, so try to avoid cool whites like White 01 and white grey wall paint White 02 (you could just about get away with linen white paint, White 04) and look more to White 03 and White 05 paint whose creamy undertones will warm it up nicely. Or for a dose more depth, try taupe Greige 02 paint.

Minimalist living room painted in Lick White 03 paint

Bedroom decorated in Lick White 05 from the modern light and airy colour palette

The best white paints for north-facing rooms

East-facing rooms: pure and chalky white paint

East-facing rooms: you’ll see a lot of change in them. Whatever white you choose will look very different whether it’s sunset or sunrise. But easterly spaces have a tendency to look a bit bluer, so undertones of blue, green and violet are a good shout on the whole. Take our chalky White 06 paint with its touch of pink, or translate that tone talk to our white palette, and we’d suggest the coolest white of them all – White 01.

Living room panelling painted in Lick White 01 paint

Tash Bradley’s day room decorated in White 06

The best white paints for east facing rooms

South-facing rooms: linen and off white paint

South-facing rooms: they have a golden glow going on and the good news is, they pretty much suit all whites. Make a southern room stay on the right side of light and breezy with white that has a soft grey base like See our linen-soft White 04 paint or our off White 02. You don’t want to need sunglasses whenever you’re in the room so it’s wise to temper it a tad.

Living room decorated in Lick White 02 paint shade by @SAILORANDSCOUT

Lick White 04 painted living room

The best white paints for south-facing rooms

West-facing rooms: warm and yellow white paint

West-facing rooms: just like rooms that look to the east, westerly rooms are the most changeable. On the whole, they look all the better with a warmer white for company. So, swerve the greyish whites and follow similar advice to north-facing rooms – creamy whites or grey beiges, also known as greige, also known as a step-up from white. 

Unmade bed with wall painted in Lick White 03

The best white paints for west-facing rooms