Our story

About us

We're a community-powered decorating movement and your one-stop shop for high-quality paint, decorating tools and wallpapers. Whether you're a keen decorator or you've never picked up a paintbrush, we've got all you need to get started. Let's decorate.

What we’re all about

Colour

A carefully curated range of 100 unique, pigment-rich paint colours in a matt or eggshell finish.

Quality

Our high-performance, scrubbable formula gives you perfectly even coverage and a long-lasting flawless finish every time.

Sustainability

We put people and planet at the heart of every decision we make, from our production process to the eco-friendly materials we use to make our LickTools.

Community

We're a community-powered decorating movement that empowers you to try something new.

Proud to be a B Corp

From day one, it’s been our mission to help everyone transform their homes with respect for our collective home, planet Earth.

To be a B Corp, Lick undergoes strict assessments to ensure we uphold the highest standards of social and environmental impact. But B Corp isn’t a destination, it’s the beginning of the journey. That’s why we’re continually evolving our approach to doing business sustainably and ethically.

Here to help

Whether that’s lending a hand when it comes to choosing your palette with our colour quiz, advice from our experts on your latest project, tips and tricks from the blog, or just finding the right tools, we’re here to help every step of the way.

Hear from our decorators

"After half a century of DIY I have discovered this paint. Fantastic coverage, very easy to apply, and great end result."

– Lick Decorator

"Love love love this paint. Didn’t even need a second coat as it's heavily pigmented. Would definitely recommend!"

– Lick Decorator

"From the ordering experience to the design and quality of the materials, we were so impressed with Lick."

– Lick Decorator

@itsnotsogrimupnorth

@littlelondoncottage

@bathtubs_and_buttercups

@nicolejanelle

@mcclark_bespoke_kitchens

@hippyhole

@harnhamhouse

@our_newbrighton_project

About us

What we’re all about

Colour

Quality

Sustainability

Community

Proud to be a B Corp

Here to help

Hear from our decorators

"After half a century of DIY I have discovered this paint. Fantastic coverage, very easy to apply, and great end result."

"Love love love this paint. Didn’t even need a second coat as it's heavily pigmented. Would definitely recommend!"

"From the ordering experience to the design and quality of the materials, we were so impressed with Lick."

Come on in...