Introducing Tash Bradley: Lick's Director of Interior Design
Meet Tash Bradley, Lick’s Director of Interior Design and Colour Psychologist. Tash is driven by her mission to help you understand colour, the emotional reaction we have to it, how it impacts our everyday lives and the spaces we call home.
Tash spent her working life in the creative industry; first as a professional artist, and then in the world of marketing. In the last 10 years, she has specialised in colour and interior design, working alongside her mother in property development and home decoration, as well as studying interior design at the University of Arts London.
Think of me as your decorating friend.
Tash Bradley
As Director of Interior Design, Tash describes her role as having three pillars: “colour consultancy, product development, and content creation. My goal with all of these is to help you create your dream home. Think of me as your decorating friend. We will do it together. We will get you there”. Whether through live Q&A’s, webinars, how-to videos, or colour theory lessons.
Not only is she the chief curator of the Lick colour palette and wallpaper collection, but to date, Tash has carried out over 5000 colour consultancies for clients across the UK, EU and US, giving them the confidence they need to transform their homes.
What do you love most about your role as Director of Interior Design?
My favourite thing about my role is my colour consultations. Every time I get off a call, I leave feeling excited and inspired. I get so much joy out of helping people who are stuck in their decorating journey to transform their homes. I love talking through the aspects of colour psychology and getting them to understand its power. It’s so rewarding to be able to speak to our customers first-hand, understand their pain points, and feed this back to our team so that we can continue to evolve and improve the way we educate and help our customers.
Where do you think your love of colour and design came from?
Growing up with a mother who was not only an interior designer and property developer, but also a trained psychologist and lecturer, gave me the foundational knowledge about colour psychology before I even studied it. I learned from a young age the power of interior design in improving a person’s lifestyle and wellbeing.
We moved around a lot as kids as my mother developed and flipped lots of houses, and in each house we lived in, we were given a full creative licence to decorate our room the way we wanted. This was so integral to my creative development as a child. My mother really empowered us to be expressive, and create our own little sanctuaries that reflected who we were and what we loved at the time.
Why do you believe colour psychology is so important and how does it influence the work that you do?
Colour is a language and colour psychology allows us to understand it. We take in colour before we take in the form. When you enter a space, the first thing you see is colour, followed by sound, smell etc. We react very emotionally (and often subjectively) to colour, which in turn impacts the way we behave and interact within a space.
Colour is a language and colour psychology allows us to understand it.
Tash Bradley
Colour psychology is an integral part of identifying the shades that speak to a client’s space, style, personality, and lifestyle. In order to understand what would work best in my client’s home, I have to first understand how they want to feel in their space and how they emotionally respond to different colours. This is because some colours can be triggering to some people and hold different associations. I endeavour to understand (and help the client understand) which colours produce positive associations and which don’t, in order to help them create a home environment in which they can feel happy and safe. Our homes, after all, are our sanctuaries and impact our mental health more than we know.
Our homes, after all, are our sanctuaries and impact our mental health more than we know.
Tash Bradley
Where do you source your inspiration?
I love flicking through magazines, and (like all of us) scrolling through Pinterest and Instagram. But I can get quite lost in the latter two. These incredible online platforms offer a wealth of inspiration, but it's also easy to get lost in them. For me to get inspiration I need to leave the house. I truly believe the best colour combinations are found in nature. I get so much visual stimulation from getting outside and letting my eyes dart around, picking up patterns, shapes and forms.
If a client is struggling with what colours they like, I always tell them to do one thing; go outside. Take pictures, pick up shells or flower cuttings—anything they are drawn to. Bring them all inside and lay them out, like a mood board. You’ll start to see the tones, textures and patterns you are naturally attracted to. This will give both them and me a better idea of the colours they should decorate their space in, as subconsciously they are gravitating towards those colours because they make them happy.
How would you describe your interior style?
I would describe my style as farmhouse meets eclectic, but I don’t design my space for Instagram or because I think it’s a decor trend. I design my space for me and my husband. Everything in our home holds sentimental value and has a story attached to it. Whether that’s a painting or a trinket we’ve found on our travels. We love every corner, every ornament, and every colour in our home. Because it is our little sanctuary, a safe and comfortable retreat for not only us but also our friends and family. I’ve found that if you feel comfortable in your home, it will make others feel comfortable and welcomed too.
Sam and I are both bubbly people, and in many ways, our home reflects that. You’ll know as soon as you walk in that I’m going to be chatty. Whilst I like my walls to be warm and neutral, my accessories are bright and colourful. I need colour in my life. It energises me and makes me feel joyful.
What’s your favourite Lick colour?
I don’t have a favourite, they are my babies! I love every single colour equally.
Want to get the Tash Bradley eclectic farmhouse look? Take a peek inside her Somerset cottage that she and her husband renovated, or book a video consultation today.